24/04/2025

Strategies with Influencers: Connecting brands and audiences

There is a truth that we cannot ignore, and that is that we have all at some point influenced the decisions of others, from recommending a restaurant, to buying a product or having an experience, we have all been part of the famous “word of mouth”.

Digital marketing understood this very well and gave it shape by creating the role of “influencers” to define these people who, through their social networks, share their experiences, opinions, and lifestyles that inspire many.

Today, influencers are more than just content creators: they are opinion leaders who help brands build trust, generate visibility, and connect with audiences in a more real and organic way.

This strategy represents incalculable power, and in this blog, we will tell you how it works and why it can be an effective strategy for your brand.

1. Strategies with Influencers: Connecting brands and audiences
2. Strategy with influencers
3. Why work with influencers?
4. How to create an effective influencer strategy?
• Define clear objectives
• Choosing the right influencer
• Create authentic content
• Measuring results
5.Types of influencers
• Micro-influencers
• Macro-influencers
• Mega-influencers
• Nano-influencers
• Niche influencers
Plus – UGC creators

Strategy with influencers

Collaborating with influencers has become one of the most effective marketing strategies for connecting brands with specific audiences. What is the reason? Influencers not only have loyal followers, but also generate a high level of engagement and credibility. Their recommendations are perceived as more authentic, which facilitates an emotional connection with the public.

A successful influencer strategy must be well planned, aligned with your brand values, and focused on your objectives. That’s why it’s important to know the different types that exist.

Why work with influencers?

These people are generators of trust; their influence on their followers is focused on credibility and connection.

Think about it this way: if you are someone who looks after your lifestyle and diet, it is very likely that you follow people who share the same approach. And if one of them recommends the protein or collagen they consume daily to look and feel better, it is very likely that you will want to try it too. Why? Because you trust their experience and you identify with their habits.

In the creation of strategies with influencers, this type of authenticity and emotional connection is what is valuable for brands. When recommendations come from someone the public admires or trusts, the message does not feel like advertising, but like a real suggestion.

Speaking of indicators, this generates visibility, which usually increases conversions and brand loyalty.

How to create an effective influencer strategy?

Define clear objectives

Before starting any campaign or strategy, it is important that you define the objectives. This is the time to ask yourself what you are trying to achieve. Are you looking to increase your brand visibility, launch a new product, or improve the perception of your company? Defining these objectives will allow you to select the right influencer and measure the success of the collaboration.

Choosing the right influencer

Not all influencers are the same. And it’s not just about how many followers they have, we call that ego metrics. It’s about connection and consistency. Choosing the right influencer will depend on your target audience. Start by getting to know your audience well. Who are you talking to? What are they interested in? Who do they identify with? Based on this, look for profiles that share your brand’s values.

Review their collaboration history in detail: have they worked with similar brands? Does their community respond with genuine interest? This kind of qualitative affinity is what makes the difference between a campaign that makes an impact and one that goes unnoticed.

Also, evaluate the quality of their community: are the comments made by people who are really interested in the topic, or are they just there for entertainment? Tools like HypeAuditor, Heeps,y or Modash will help you analyze real engagement, the demographics of followers, their interests, and behavior.

Remember: authenticity is something you can feel. To achieve a deep connection with your audience, you need the influencer to share a real affinity with your brand.

Create authentic content

Influencer followers value authenticity. When working with them, give them creative freedom and allow them to create content that feels natural and genuine. This can include reviews, product unboxing, tutorials, or simply sharing their experience with your brand.

Measuring results

It is essential to evaluate the impact of your influencer campaigns. Use analytics tools to measure metrics such as reach, engagement, and conversions. This will help you understand which strategies work and how you can optimize them in the future. Use URL tracking tools such as Bitly, UTM.io or Rebrandly to generate personalized links that allow you to track clicks and conversions for each influencer. In addition, you can integrate these links with Google Analytics to obtain more detailed data on user behavior once they arrive at your site.

Types of influencers

1. Micro-influencers

With between 1,000 and 100,000 followers, micro-influencers tend to have a closer connection with their audience. Although their reach is smaller, their level of engagement is usually higher, which can translate into greater effectiveness for specific brands.

2. Macro-influencers

These influencers have a following of between 100,000 and 1 million. They have a wider reach and are ideal for brands looking for mass visibility. However, engagement can be lower compared to micro-influencers.

3. Mega-influencers

With over 1 million followers, mega-influencers are celebrities or public figures who can offer massive reach. Despite their large following, their audience may be less engaged, sometimes resulting in a lower conversion rate.

4. Nano-influencers

These influencers have less than 1,000 followers, but they tend to be very connected to their local community or niche. They are ideal for hyperlocal campaigns and authentic collaborations, as their small audience trusts their recommendations.

5. Niche influencers

These are influencers who specialize in a specific area, such as fitness, fashion, beauty, and technology, among others. Working with them allows brands to target a highly segmented audience, which can result in more effective campaigns.

Plus - UGC creators

UGC creators don’t need to have thousands of followers to make an impact. Their approach is based on producing authentic, high-quality content that brands can reuse on their platforms.

Influencer strategies can be very successful and powerful for brands looking to increase their visibility and connection with the public. By defining clear objectives, choosing the right influencer, and creating authentic content, brands can maximize the impact of their campaigns.

With the variety of influencers available, it is essential to select those who align with the brand’s values and objectives to achieve success in influencer marketing.

If you are considering an influencer digital marketing campaign and don’t know how to go about it, at Ideal Team, we can help you achieve your objectives and take your brand to another level. Dare to explore and see how your brand grows in the digital world!