Orozco Clothing
An eco-friendly collection
Conceptualization
Category
Clothing
Context
Inspired by Colombia’s rivers, and the strength that represents the “Tiger of America”, the Jaguar collection by designer Jorge Orozco is presented at Colombiamoda. An eco-friendly proposal that also supports the initiative of the Alma Rosa Foundation, in its ongoing fight against breast cancer.
Challenge
Each statement and each design had to be an invitation to explore a collection with purpose. The challenge was to appropriate a concept with a storyline and accurately represent its intention. We wanted to engage the audience’s heart, connect them with the Jaguar universe and drive them to action.