An eco-friendly collection
Inspired by Colombia’s rivers, and the strength that represents the “Tiger of America”, the Jaguar collection by designer Jorge Orozco is presented at Colombiamoda. An eco-friendly proposal that also supports the initiative of the Alma Rosa Foundation, in its ongoing fight against breast cancer.
Each statement and each design had to be an invitation to explore a collection with purpose. The challenge was to appropriate a concept with a storyline and accurately represent its intention. We wanted to engage the audience’s heart, connect them with the Jaguar universe and drive them to action.
With the intention of making an analogy between women who have suffered or are suffering from breast cancer and the jaguar, symbol of the collection and an animal that is currently fighting to preserve its species. We created a sophisticated but impressive graphic proposal, based on thin, contrasting strokes in shades of violet, orange, pink and blue. And with the perfect combination of shapes and textures, we gave life to Jaguar, as strong and irreverent as his cause.