Mendoza Plastic Surgery
Building an image with impact
Brand design
Category
Plastic Surgery
Context
Mendoza Plastic Surgery is a plastic surgery practice focused on providing reliable patient orientation in the facial rejuvenation and body contouring process. A brand focused on ideal patient care, which offers a comfortable experience, through accurate and transparent communication.
Challenge
Create an identity consistent with the brand values, responsible and reliable. We aimed to represent the value statement through graphic components that would have a positive impact on the target audience. Visual contact is an input that remains in the consumer’s mind, so our challenge was to create an ideal first impact.
Work
We provided 360º support from naming consultancy and we created a brand identity composed of delicate lines that gave elegance to the image, providing a sense of naturalness and sophisticated style. The flow of the lines makes a seductive aesthetic and the classic tones in contrast support the base of its brand archetype “Wise”, prudent and genuine, curious about excellence and active in the search for new trends.
