Ideal Plastic Surgery: impacting strategic segments with online advertising.
How Ideal Plastic Surgery consolidated as the number 1 center in California through digital strategies.
Brand creation
Category
Plastic Surgery
Context
Ideal Plastic Surgery, located in Sacramento, is the #1 plastic surgery center in California, with over 60 years of combined experience and a team of board-certified professionals. With more than 10,000 patients served, Ideal Plastic Surgery’s mission is to impact lives through ideal results and, thanks to online advertising, has been able to expand its reach to strategic segments.
Challenge
The challenge was to consolidate the brand in the local market and impact new strategic segments. Quality traffic had to be generated to digital platforms, profiling the audience for effective conversion opportunities and engagement actions.
Development
We started by researching the market and understanding the competitors and target audience. We defined clear ad spend objectives, created targeted campaigns for different segments and, with measured investment, analyzed behavior before betting big on the best performance opportunities.”
In the first quarter, the campaigns generated more than 6,000 conversations with potential customers, more than 120,000 clicks, 200 direct inquiries, and 60 new surgeries representing revenue of approximately $500,000.
Conclusion
This success story demonstrates how Ideal Plastic Surgery has used digital advertising strategically to expand their reach and get tangible results that impact both their business and the lives of their patients.