{"id":37840,"date":"2025-09-12T16:01:57","date_gmt":"2025-09-12T16:01:57","guid":{"rendered":"https:\/\/www.idealteamcolombia.com\/greenwashing-vs-sustainable-marketing-how-to-communicate-with-transparency\/"},"modified":"2025-10-22T16:29:36","modified_gmt":"2025-10-22T16:29:36","slug":"greenwashing-vs-marketing-sostenible-como-comunicar-con-transparencia","status":"publish","type":"post","link":"https:\/\/www.idealteamcolombia.com\/es\/greenwashing-vs-marketing-sostenible-como-comunicar-con-transparencia\/","title":{"rendered":"Greenwashing vs. Marketing Sostenible: \u00bfC\u00f3mo comunicar con transparencia?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37840\" class=\"elementor elementor-37840 elementor-37837\" data-elementor-settings=\"{&quot;scroll_snap&quot;:&quot;yes&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a6a75 e-flex e-con-boxed e-con e-parent\" data-id=\"a4a6a75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-870479a e-con-full e-flex e-con e-child\" data-id=\"870479a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-373faa2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"373faa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/elementor\/thumbs\/Portada1-espanol-rbnmjiaffkyapsle4wp8cl8qa90bvna8z2rl5bq8pk.jpg\" title=\"Portada1-espa\u00f1ol\" alt=\"Marketing Sostensible\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2485ae elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"c2485ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fde9fb9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>12\/09\/2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-836664e elementor-widget elementor-widget-heading\" data-id=\"836664e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family:'helvetica'\">Greenwashing vs. Marketing Sostenible: \u00bfC\u00f3mo comunicar con transparencia?\n<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5afa423 elementor-widget elementor-widget-text-editor\" data-id=\"5afa423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\"><span style=\"font-weight: 400;\">La sostenibilidad se ha convertido en una exigencia de los consumidores. Cada vez m\u00e1s personas buscan marcas con un prop\u00f3sito real y que demuestren compromiso. Y las marcas tienen un gran reto: comunicar de forma honesta sin caer en promesas vac\u00edas.<br \/>La realidad es que muchas marcas en su intento por parecer responsables, terminan cayendo en el Greenwashing, una pr\u00e1ctica que en lugar de sumar, resta credibilidad. Pero, \u00bfqu\u00e9 es realmente greenwashing y c\u00f3mo se diferencia del Marketing Sostenible?<br \/><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8879f0a indi elementor-widget elementor-widget-text-editor\" data-id=\"8879f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"#1\"><span style=\"font-family: 'helvetica';\">1. \u00bfQu\u00e9 es el Greenwashing?<\/span><\/a><\/strong><\/span><\/p><p><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"#2\"><span style=\"font-family: 'helvetica';\">2. \u00bfQu\u00e9 es el Marketing Sostenible?<\/span><\/a><\/strong><\/span><\/p><p><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"#3\"><span style=\"font-family: 'helvetica';\">3. El impacto de Marketing Sostenible en las marcas<br \/><\/span><\/a><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23f613 elementor-widget elementor-widget-heading\" data-id=\"d23f613\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family:'helvetica'\">\u00bfQu\u00e9 es el Greenwashing?\n<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93d8f30 elementor-widget elementor-widget-text-editor\" data-id=\"93d8f30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\"><span style=\"font-weight: 400;\">Tomemos como ejemplo un hotel que se cataloga como \u201cecohotel\u201d solo porque est\u00e1 rodeado de naturaleza, pero no cuenta con una certificaci\u00f3n que lo <\/span><a style=\"color: #000000;\" href=\"http:\/\/respalda.en\"><span style=\"font-weight: 400;\">respalde, eso es<\/span><\/a><span style=\"font-weight: 400;\"> Greenwashing<\/span><a style=\"color: #000000;\" href=\"http:\/\/respalda.en\"><span style=\"font-weight: 400;\">.\u00a0<\/span><\/a><\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><span style=\"font-weight: 400;\">En<\/span><span style=\"font-weight: 400;\"> t\u00e9rminos simples, el Greenwashing ocurre cuando una marca aparenta ser m\u00e1s \u201cverde\u201d o sostenible de lo que realmente es.<\/span><\/span><\/p><p><span style=\"font-weight: 400; font-family: sf-pro-light; color: #000000;\">Es una estrategia de comunicaci\u00f3n enga\u00f1osa que busca posicionar un producto o empresa como eco-friendly, sin que exista un respaldo real en sus procesos, pol\u00edticas o acciones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aebfa1 elementor-widget elementor-widget-heading\" data-id=\"4aebfa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family:'helvetica'\">Ejemplos de greenwashing:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4a90a elementor-widget elementor-widget-text-editor\" data-id=\"8b4a90a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: sf-pro-light; color: #000000;\"><span style=\"font-family: sf-pro-light; color: #000000;\"><span style=\"font-weight: 400;\">Usar empaques verdes con hojas o \u00e1rboles en su dise\u00f1o, pero sin que haya un proceso de producci\u00f3n sostenible detr\u00e1s.<\/span><\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: sf-pro-light; color: #000000;\"><span style=\"font-weight: 400;\">Campa\u00f1as que destacan un beneficio ambiental m\u00ednimo, mientras ocultan impactos negativos mayores.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/span><\/li><\/ul><p><span style=\"font-weight: 400; font-family: sf-pro-light; color: #000000;\">El resultado de no hacerlo bien: clientes desconfiados, p\u00e9rdida de reputaci\u00f3n y, en muchos casos, sanciones legales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38bc875 elementor-widget elementor-widget-heading\" data-id=\"38bc875\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family:'helvetica'\">\u00bfQu\u00e9 es el Marketing Sostenible?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b10b6 elementor-widget elementor-widget-text-editor\" data-id=\"07b10b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\"><span style=\"font-weight: 400;\">Hacer Marketing Sostenible va m\u00e1s all\u00e1 de un eslogan bonito: es <\/span><span style=\"font-weight: 400;\">c<span style=\"text-decoration: underline;\"><span style=\"color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.idealteamcolombia.com\/es\/tu-marca-esta-hablando-sola-la-importancia-del-engagement-en-marketing\/\">oherencia entre lo que la marca dice y lo que realmente hace<\/a><\/span><\/span><\/span><span style=\"font-weight: 400;\">. Esto implica integrar la sostenibilidad en la esencia de la marca y comunicar con transparencia los esfuerzos reales que hay detr\u00e1s.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7bf095 elementor-widget elementor-widget-heading\" data-id=\"d7bf095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family:'helvetica'\">Acciones de marketing sostenible:\n<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-067616a elementor-widget elementor-widget-text-editor\" data-id=\"067616a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000; font-family: sf-pro-light;\">Usar materiales reciclables y explicarlo con claridad al consumidor.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000; font-family: sf-pro-light;\">Mostrar indicadores concretos: reducci\u00f3n de huella de carbono, porcentaje de reciclaje, programas sociales, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000; font-family: sf-pro-light;\">Ser honestos sobre lo que se ha logrado y lo que a\u00fan est\u00e1 en proceso.<\/span><\/li><\/ul><p><span style=\"font-weight: 400; color: #000000; font-family: sf-pro-light;\">Aqu\u00ed no se trata de ser perfectos, sino de ser aut\u00e9nticos, consistentes y responsables.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e48755 elementor-widget elementor-widget-heading\" data-id=\"3e48755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family:'helvetica'\">\u00bfComunicaci\u00f3n transparente?\n\n<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89e85f9 elementor-widget elementor-widget-text-editor\" data-id=\"89e85f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000; font-family: sf-pro-light;\">La transparencia es la base para que el marketing sostenible no se convierta en greenwashing. Algunas claves para lograrlo son:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000; font-family: sf-pro-light;\"><span style=\"font-weight: 400;\">Coherencia interna: si tu marca comunica sostenibilidad, los procesos internos deben demostrarlo..<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000; font-family: sf-pro-light;\"><span style=\"font-weight: 400;\">Datos y pruebas: usar cifras, certificaciones y evidencias que respalden cada afirmaci\u00f3n.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000; font-family: sf-pro-light;\"><span style=\"font-weight: 400;\">Evita exagerar: no es necesario venderse como \u201c100% sostenible\u201d, basta con compartir logros reales y metas alcanzables.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000; font-family: sf-pro-light;\"><span style=\"font-weight: 400;\">Educa a tu comunidad: explica de forma clara qu\u00e9 acciones sostenibles est\u00e1n implementando y por qu\u00e9.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000; font-family: sf-pro-light;\">Cuenta historias reales: muestra a las personas, procesos y cambios detr\u00e1s de cada avance.<\/span><p>\u00a0<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1a575 elementor-widget elementor-widget-heading\" data-id=\"eb1a575\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family:'helvetica'\">El impacto de Marketing Sostenible en las marcas\n<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b86ffe elementor-widget elementor-widget-text-editor\" data-id=\"9b86ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\"><span style=\"font-weight: 400;\">Hoy <\/span><span style=\"text-decoration: underline;\"><a style=\"color: #000000;\" href=\"https:\/\/www.idealteamcolombia.com\/es\/comportamiento-del-consumidor-una-estrategia-de-marketing\/\"><span style=\"font-weight: 400;\">los consumidores investigan, son m\u00e1s conscientes<\/span><\/a><\/span><span style=\"font-weight: 400;\"> y saben identificar cu\u00e1ndo un discurso no coincide con las acciones. La transparencia dej\u00f3 de ser opcional: ahora es la clave para generar confianza.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Elegir el Marketing Sostenible es tambi\u00e9n apostar por construir relaciones de confianza y lealtad a largo plazo.<\/span><\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><span style=\"font-weight: 400;\">En <\/span><span style=\"text-decoration: underline;\"><a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/idealteamcolombia\/\"><span style=\"font-weight: 400;\">Ideal Team<\/span><\/a><\/span><span style=\"font-weight: 400;\"> promovemos la transparencia, como la base de una comunicaci\u00f3n poderosa. Porque cuando una marca habla desde la honestidad, logra conectar de verdad.<\/span><\/span><\/p><p><span style=\"font-weight: 400; font-family: sf-pro-light; color: #000000;\">No te preguntes si tu marca debe hacerlo, ya deber\u00edas estar comunicando con autenticidad y coherencia. Si a\u00fan no lo haces, hoy es el mejor momento para empezar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-650416e e-con-full e-flex e-con e-child\" data-id=\"650416e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b47a5c elementor-widget elementor-widget-heading\" data-id=\"9b47a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Te puede interesar:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05159ff elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"05159ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37840 post type-post status-publish format-standard has-post-thumbnail category-ideal-team-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.idealteamcolombia.com\/es\/greenwashing-vs-marketing-sostenible-como-comunicar-con-transparencia\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" width=\"300\" height=\"169\" src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-300x169.jpg\" class=\"attachment-medium size-medium wp-image-37841\" alt=\"Marketing Sostensible\" srcset=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-300x169.jpg 300w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-1024x576.jpg 1024w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-768x432.jpg 768w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-1536x864.jpg 1536w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.idealteamcolombia.com\/es\/greenwashing-vs-marketing-sostenible-como-comunicar-con-transparencia\/\" >\n\t\t\t\tGreenwashing vs. Marketing Sostenible: \u00bfC\u00f3mo comunicar con transparencia?\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37835 post type-post status-publish format-standard has-post-thumbnail category-ideal-team-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.idealteamcolombia.com\/es\/diccionario-de-marketing-para-no-marketeros-palabras-que-necesitas-conocer-para-hablar-el-idioma-del-marketing-digital\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"138\" 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>\n\t\t\t\tDiccionario de marketing para no marketeros: palabras que necesitas conocer para hablar el idioma del marketing digital\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37823 post type-post status-publish format-standard has-post-thumbnail category-ideal-team category-ideal-team-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.idealteamcolombia.com\/es\/tiktok-el-nuevo-buscador\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"138\" src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-300x138.jpg\" class=\"attachment-medium size-medium wp-image-37817\" alt=\"\" srcset=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-300x138.jpg 300w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-1024x473.jpg 1024w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-768x355.jpg 768w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-1536x709.jpg 1536w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-2048x945.jpg 2048w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/elementor\/thumbs\/P1-9-ra5l8f7p9xoceknihl3yoouy3bbcrcq9xdwlvfimjc.jpg 1170w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.idealteamcolombia.com\/es\/tiktok-el-nuevo-buscador\/\" >\n\t\t\t\tTikTok: el nuevo buscador\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac7ed86 e-con-full e-flex e-con e-child\" data-id=\"ac7ed86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7224b5b e-grid-align-mobile-center elementor-widget-mobile__width-initial elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"7224b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-f450327\" href=\"https:\/\/www.facebook.com\/idealteamcolombia\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-e487838\" href=\"https:\/\/www.instagram.com\/idealteamcolombia\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-tiktok elementor-repeater-item-e5fc9f6\" href=\"https:\/\/www.tiktok.com\/@idealteamco\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tiktok<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-tiktok\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-repeater-item-4249038\" href=\"https:\/\/www.linkedin.com\/company\/ideal-team-colombia\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin-in\" viewBox=\"0 0 448 512\" 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32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div 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placeholder=\"Correo electr\u00f3nico *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons elementor-md-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-shrink\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Env\u00eda<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Greenwashing vs. Marketing Sostenible: \u00bfC\u00f3mo comunicar con transparencia? La sostenibilidad se ha convertido en una exigencia de los consumidores. Cada<\/p>\n","protected":false},"author":2,"featured_media":37841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[179],"tags":[],"class_list":{"0":"post-37840","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ideal-team-es"},"aioseo_notices":[],"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/posts\/37840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/comments?post=37840"}],"version-history":[{"count":0,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/posts\/37840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/media\/37841"}],"wp:attachment":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/media?parent=37840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/categories?post=37840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/tags?post=37840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}