{"id":36808,"date":"2024-12-05T15:59:26","date_gmt":"2024-12-05T15:59:26","guid":{"rendered":"https:\/\/idealteamcolombia.com\/what-is-branding-and-why-is-it-important-for-brands\/"},"modified":"2024-12-09T13:34:45","modified_gmt":"2024-12-09T13:34:45","slug":"que-es-el-branding-y-por-que-es-importante-para-las-marcas","status":"publish","type":"post","link":"https:\/\/www.idealteamcolombia.com\/es\/que-es-el-branding-y-por-que-es-importante-para-las-marcas\/","title":{"rendered":"\u00bfQu\u00e9 es el Branding y por qu\u00e9 es importante para las marcas?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36808\" class=\"elementor elementor-36808 elementor-36799\" data-elementor-settings=\"{&quot;scroll_snap&quot;:&quot;yes&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2d521 e-flex e-con-boxed e-con e-parent\" data-id=\"ee2d521\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-93c684f e-con-full e-flex e-con e-child\" data-id=\"93c684f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b989e8 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3b989e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/elementor\/thumbs\/PORTADA_BLOG_ESPANOL-qy4980t7vp2e04kgdq1yplfja47cmk2j1hhote1120.png\" title=\"Branding\" alt=\"Branding\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a58646 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"9a58646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fde9fb9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>05\/12\/2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70bd31a elementor-widget elementor-widget-text-editor\" data-id=\"70bd31a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000; font-family: sf-pro-light;\">Conexi\u00f3n, ese es el objetivo. Todos sabemos que Apple es m\u00e1s que una tienda de productos tecnol\u00f3gicos y que McDonald &#8216;s es m\u00e1s que un restaurante de comida r\u00e1pida. Pero, \u00bfc\u00f3mo lograron esto? Primero, debemos entender que un producto es m\u00e1s que un producto: es experiencia, emoci\u00f3n y conexi\u00f3n con la audiencia, es Branding.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d0dd3 indi elementor-widget elementor-widget-text-editor\" data-id=\"75d0dd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"list-style-type: none;\"><ol><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#1\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00bfQu\u00e9 es el Branding?<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#2\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00bfPor qu\u00e9 es importante el Branding?<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#3\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Beneficios del Branding<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#4\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Relaci\u00f3n entre una marca y el Branding<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#5\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Rebranding al rescate<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><\/ol><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22061e4 elementor-widget elementor-widget-text-editor\" data-id=\"22061e4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal; text-transform: none;\"><b>\u00bfQu\u00e9 es el Branding?<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6456026 elementor-widget elementor-widget-text-editor\" data-id=\"6456026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: sf-pro-light;\"><span style=\"font-weight: 400;\">El branding es la historia que cuentas y la sensaci\u00f3n que generas cada vez que alguien interact\u00faa con tus productos o servicios. M\u00e1s que solo un logo, un dise\u00f1o visual o un eslogan pegajoso, el branding representa la <\/span><span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/idealteamcolombia.com\/es\/personalidad-de-marca-y-tono-de-comunicacion-todo-lo-que-tienes-que-saber\/\"><span style=\"font-weight: 400;\">esencia de una marca<\/span><\/a><\/span><span style=\"font-weight: 400;\">: sus valores, su prop\u00f3sito y su personalidad, elementos que hacen que tu marca sea reconocible, relevante y, sobre todo, memorable para tus clientes. Hace parte de lo que llamamos una <\/span><span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/idealteamcolombia.com\/es\/movimiento-estrategico-para-tu-marca-casa-candela\/\"><span style=\"font-weight: 400;\">estrategia 360<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><span style=\"color: #000000; text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/idealteamcolombia.com\/es\/movimiento-estrategico-para-tu-marca-casa-candela\/\">\u00b0<\/a><\/span><\/span>.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000; font-family: sf-pro-light;\">Una marca exitosa no solo vende productos o servicios, sino que tambi\u00e9n comunica una identidad atractiva, compuesta por su nombre, imagen, mensajes, personalidad, experiencias, valores y atenci\u00f3n al cliente. El \u00e9xito radica en la comunicaci\u00f3n y en la forma de transmitir los mensajes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b10f23e elementor-widget elementor-widget-text-editor\" data-id=\"b10f23e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal; text-transform: none;\"><b>\u00bfPor qu\u00e9 es importante el Branding?<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-453f5b2 elementor-widget elementor-widget-text-editor\" data-id=\"453f5b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: sf-pro-light;\"><span style=\"font-weight: 400;\">El branding es clave para que tu marca se diferencie y prospere en un mercado tan competitivo como el actual. Un branding bien desarrollado <\/span><span style=\"text-decoration: underline;\"><a style=\"color: #000000;\" href=\"https:\/\/idealteamcolombia.com\/es\/marketing-emocional-como-crear-campanas-emotivas-para-las-marcas\/\"><span style=\"font-weight: 400;\">conecta emocionalmente con la audiencia<\/span><\/a><\/span><span style=\"font-weight: 400;\">, transformando la percepci\u00f3n del producto o servicio de algo gen\u00e9rico a una experiencia con la que el cliente se siente identificado. Esta conexi\u00f3n genera lealtad, lo que se traduce en clientes fieles y embajadores que recomiendan la marca y la ayudan a crecer.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adccd4b elementor-widget elementor-widget-text-editor\" data-id=\"adccd4b\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal; text-transform: none;\"><b>Beneficios del Branding<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad2976 elementor-widget elementor-widget-text-editor\" data-id=\"5ad2976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: sf-pro-light;\"><b><strong>\u2022<\/strong> Identidad \u00fanica<\/b><span style=\"font-weight: 400;\">: Un buen branding convierte a una marca en un s\u00edmbolo f\u00e1cilmente reconocible, lo que facilita la conexi\u00f3n y posici\u00f3n en la mente del consumidor.<\/span><\/span><\/p><p><span style=\"color: #000000; font-family: sf-pro-light;\"><b><strong>\u2022<\/strong> Lealtad y confianza<\/b><span style=\"font-weight: 400;\">: Las marcas que tienen una personalidad definida logran fidelizar y construir relaciones duraderas con sus clientes.<\/span><\/span><\/p><p><span style=\"color: #000000; font-family: sf-pro-light;\"><b><strong>\u2022<\/strong> Diferencia competitiva<\/b><span style=\"font-weight: 400;\">: Un buen branding permite que tu marca resalte y se posicione incluso en mercados saturados.<\/span><\/span><\/p><p><span style=\"color: #000000; font-family: sf-pro-light;\"><b>Aumenta el valor<\/b><span style=\"font-weight: 400;\">: Las personas est\u00e1n dispuestas a pagar m\u00e1s por una marca en la que conf\u00edan.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000; font-family: sf-pro-light;\">Para aprovechar todos los beneficios de un buen branding y lograr el \u00e9xito, existen elementos clave que ninguna marca debe olvidar:<\/span><\/p><p><span style=\"color: #000000; font-family: sf-pro-light;\"><b><strong>\u2022<\/strong> Identidad visual<\/b><span style=\"font-weight: 400;\">: Es la representaci\u00f3n gr\u00e1fica de la marca, como el logotipo, los colores y las tipograf\u00edas. Es lo primero que conecta con el p\u00fablico y lo que hace que la marca se distinga en un vistazo.<\/span><\/span><\/p><p><span style=\"color: #000000; font-family: sf-pro-light;\"><b><strong>\u2022<\/strong> Tono de voz<\/b><span style=\"font-weight: 400;\">: La forma c\u00f3mo habla la marca con su audiencia. Ya sea formal, cercano, divertido o inspirador, el tono debe reflejar la personalidad de la marca.<\/span><\/span><\/p><p><span style=\"color: #000000; font-family: sf-pro-light;\"><b><strong>\u2022<\/strong> Valores y misi\u00f3n<\/b><span style=\"font-weight: 400;\">: Los principios que gu\u00edan a la marca son los que generan una conexi\u00f3n aut\u00e9ntica con el p\u00fablico. Comunicarlos de manera efectiva fortalece el v\u00ednculo emocional y la lealtad del cliente.<\/span><\/span><\/p><p><span style=\"color: #000000; font-family: sf-pro-light;\"><b><strong>\u2022<\/strong> Experiencia del cliente<\/b><span style=\"font-weight: 400;\">: La conexi\u00f3n de la marca en cada punto de contacto, desde la compra hasta el servicio postventa. Una experiencia integral refuerza la identidad de la marca y fomenta la fidelizaci\u00f3n.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cb343f elementor-widget elementor-widget-text-editor\" data-id=\"0cb343f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal; text-transform: none;\"><b>Relaci\u00f3n entre una marca y el Branding<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4c68f elementor-widget elementor-widget-text-editor\" data-id=\"2e4c68f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; font-family: sf-pro-light; color: #000000;\">McDonald &#8216;s no ser\u00eda McDonald&#8217;s sin su objetivo de transmitir felicidad y alegr\u00eda, algo que vemos reflejado en cada aspecto de su branding, desde sus colores vibrantes hasta su famosa Cajita Feliz y el personaje Ronald McDonald, que en conjunto simbolizan diversi\u00f3n y sonrisas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; font-family: sf-pro-light; color: #000000;\">La relaci\u00f3n entre una marca y el branding es tan cercana que podr\u00edamos decir que el branding es el \u201calma\u201d que da vida a una marca. Mientras que la marca es la identidad visible de un negocio o producto (su nombre, logotipo, eslogan y la percepci\u00f3n del cliente), el branding es la estrategia que se construye para que todo lo anterior funcione y sea una experiencia distintiva.<\/span><\/p><p><span style=\"font-weight: 400; font-family: sf-pro-light; color: #000000;\">Aterricemos esto un poco m\u00e1s para entenderlo:<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong> La marca es el \u00abqu\u00e9\u00bb y el branding es el \u00abc\u00f3mo\u00bb<\/b><span style=\"font-weight: 400;\">: La marca representa lo que la empresa es, mientras que el branding define c\u00f3mo la marca se presenta, c\u00f3mo se comunica y c\u00f3mo se conecta emocionalmente con su audiencia.<\/span><\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong> Una promesa, una conexi\u00f3n<\/b><span style=\"font-weight: 400;\">: Una marca debe prometer algo a sus clientes, y el branding garantiza que esa promesa est\u00e9 presente en cada punto de contacto con la marca. Es la herramienta que convierte la promesa en una experiencia y conexi\u00f3n real.<\/span><\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong> Crea una emoci\u00f3n<\/b><span style=\"font-weight: 400;\">: El branding convierte a la marca en algo memorable y significativo. Es el proceso que permite a los clientes sentir algo espec\u00edfico al interactuar con la marca, fomentando confianza y lealtad.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-816e874 elementor-widget elementor-widget-text-editor\" data-id=\"816e874\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal; text-transform: none;\"><b>Rebranding al rescate<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25cfc31 elementor-widget elementor-widget-text-editor\" data-id=\"25cfc31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; font-family: sf-pro-light; color: #000000;\">En algunos casos, las marcas necesitan actualizarse e incluso reinventarse. Esto puede suceder cuando el mercado cambia, cuando la marca pierde relevancia o cuando desea evolucionar. El rebranding es una estrategia poderosa para revitalizar una marca, ajustando su imagen y mensaje para reflejar mejor su esencia actual y conectar de manera aut\u00e9ntica con su p\u00fablico.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><span style=\"font-weight: 400;\">En <\/span><span style=\"text-decoration: underline;\"><a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/idealteamcolombia\/\"><span style=\"font-weight: 400;\">Ideal Team<\/span><\/a><\/span><span style=\"font-weight: 400;\">, entendemos que el branding es esencial para cualquier estrategia de marketing efectiva. Ayudamos a las marcas a contar su historia, a definir su identidad y a conectar genuinamente con su audiencia. Ya sea que busques crear una nueva marca o revitalizar una existente, estamos aqu\u00ed para acompa\u00f1arte en cada paso. \u00a1Es momento de llevar tu marca al siguiente nivel!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6646f0 e-con-full e-flex e-con e-child\" data-id=\"c6646f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7cd83e elementor-widget elementor-widget-heading\" data-id=\"d7cd83e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Te puede interesar:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9d647 elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"2e9d647\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37840 post type-post status-publish format-standard has-post-thumbnail category-ideal-team-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.idealteamcolombia.com\/es\/greenwashing-vs-marketing-sostenible-como-comunicar-con-transparencia\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" width=\"300\" height=\"169\" src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-300x169.jpg\" class=\"attachment-medium size-medium wp-image-37841\" alt=\"Marketing Sostensible\" srcset=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-300x169.jpg 300w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-1024x576.jpg 1024w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-768x432.jpg 768w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-1536x864.jpg 1536w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.idealteamcolombia.com\/es\/greenwashing-vs-marketing-sostenible-como-comunicar-con-transparencia\/\" >\n\t\t\t\tGreenwashing vs. Marketing Sostenible: \u00bfC\u00f3mo comunicar con transparencia?\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37835 post type-post status-publish format-standard has-post-thumbnail category-ideal-team-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.idealteamcolombia.com\/es\/diccionario-de-marketing-para-no-marketeros-palabras-que-necesitas-conocer-para-hablar-el-idioma-del-marketing-digital\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"138\" src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-300x138.jpg\" class=\"attachment-medium size-medium wp-image-37830\" alt=\"Diccionario de marketing\" srcset=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-300x138.jpg 300w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-1024x473.jpg 1024w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-768x354.jpg 768w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing.jpg 1170w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.idealteamcolombia.com\/es\/diccionario-de-marketing-para-no-marketeros-palabras-que-necesitas-conocer-para-hablar-el-idioma-del-marketing-digital\/\" >\n\t\t\t\tDiccionario de marketing para no marketeros: palabras que necesitas conocer para hablar el idioma del marketing digital\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37823 post type-post status-publish format-standard has-post-thumbnail category-ideal-team category-ideal-team-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.idealteamcolombia.com\/es\/tiktok-el-nuevo-buscador\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"138\" src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-300x138.jpg\" class=\"attachment-medium size-medium wp-image-37817\" alt=\"\" srcset=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-300x138.jpg 300w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-1024x473.jpg 1024w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-768x355.jpg 768w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-1536x709.jpg 1536w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-2048x945.jpg 2048w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/elementor\/thumbs\/P1-9-ra5l8f7p9xoceknihl3yoouy3bbcrcq9xdwlvfimjc.jpg 1170w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.idealteamcolombia.com\/es\/tiktok-el-nuevo-buscador\/\" >\n\t\t\t\tTikTok: el nuevo buscador\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e3234e e-con-full e-flex e-con e-child\" data-id=\"8e3234e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d91690f e-grid-align-mobile-center elementor-widget-mobile__width-initial elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"d91690f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-f450327\" href=\"https:\/\/www.facebook.com\/idealteamcolombia\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-e487838\" href=\"https:\/\/www.instagram.com\/idealteamcolombia\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-tiktok elementor-repeater-item-e5fc9f6\" href=\"https:\/\/www.tiktok.com\/@idealteamco\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tiktok<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-tiktok\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-repeater-item-4249038\" href=\"https:\/\/www.linkedin.com\/company\/ideal-team-colombia\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin-in\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-13a5be7\" href=\"https:\/\/www.youtube.com\/@IdealTeamColombia\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-repeater-item-d6c51ac\" href=\"https:\/\/api.whatsapp.com\/send\/?phone=%2B12365140712&#038;text&#038;type=phone_number&#038;app_absent=0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Whatsapp<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-516fcc0 e-con-full e-flex e-con e-child\" data-id=\"516fcc0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1416073 e-flex e-con-boxed e-con e-child\" data-id=\"1416073\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a70565 e-con-full e-flex e-con e-child\" data-id=\"6a70565\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ced9576 elementor-widget elementor-widget-text-editor\" data-id=\"ced9576\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff; font-family: sf-pro-light; font-size: 14pt;\">Si quieres llevar tu marca a otro nivel, \u00a1contacta con nosotros!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e00295 elementor-tablet-button-align-center elementor-button-align-center elementor-widget__width-inherit elementor-widget elementor-widget-form\" data-id=\"0e00295\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width_tablet&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Suscr\u00edbete\" aria-label=\"Suscr\u00edbete\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"36808\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"0e00295\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\u00bfQu\u00e9 es el Branding y por qu\u00e9 es importante para las marcas?\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"36808\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-md-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-xs  elementor-field-textual\" placeholder=\"Correo electr\u00f3nico *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons elementor-md-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-shrink\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Env\u00eda<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conexi\u00f3n, ese es el objetivo. Todos sabemos que Apple es m\u00e1s que una tienda de productos tecnol\u00f3gicos y que McDonald<\/p>\n","protected":false},"author":2,"featured_media":36810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[178,179],"tags":[],"class_list":{"0":"post-36808","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ideal-team","8":"category-ideal-team-es"},"aioseo_notices":[],"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/posts\/36808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/comments?post=36808"}],"version-history":[{"count":0,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/posts\/36808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/media\/36810"}],"wp:attachment":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/media?parent=36808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/categories?post=36808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/tags?post=36808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}