{"id":35464,"date":"2024-09-13T19:25:52","date_gmt":"2024-09-13T19:25:52","guid":{"rendered":"https:\/\/idealteamcolombia.com\/how-to-create-emotional-campaigns-for-brands\/"},"modified":"2024-11-20T16:33:09","modified_gmt":"2024-11-20T16:33:09","slug":"marketing-emocional-como-crear-campanas-emotivas-para-las-marcas","status":"publish","type":"post","link":"https:\/\/www.idealteamcolombia.com\/es\/marketing-emocional-como-crear-campanas-emotivas-para-las-marcas\/","title":{"rendered":"Marketing emocional:\u00bfC\u00f3mo crear campa\u00f1as emotivas para las marcas?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35464\" class=\"elementor elementor-35464 elementor-35453\" data-elementor-settings=\"{&quot;scroll_snap&quot;:&quot;yes&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1409e9 e-flex e-con-boxed e-con e-parent\" data-id=\"c1409e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ffb9a8d e-con-full e-flex e-con e-child\" data-id=\"ffb9a8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0578f87 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"0578f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/elementor\/thumbs\/BLOG_ESPANOL-qu29j2ynevrlw9atcci74awmft9s9ckm3z9hzo2v14.png\" title=\"Marketing emocional\" alt=\"Marketing emocional\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aae50ea elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"aae50ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fde9fb9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>13\/09\/2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6397e3 elementor-widget elementor-widget-text-editor\" data-id=\"b6397e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000000; font-family: sf-pro-light;\"><b>\u00bfC\u00f3mo crear campa\u00f1as emotivas para las marcas?<\/b><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e3195 elementor-widget elementor-widget-text-editor\" data-id=\"b2e3195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000; font-family: sf-pro-light;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Cada vez es m\u00e1s com\u00fan encontrar historias emotivas en las marcas. Los consumidores de hoy est\u00e1n m\u00e1s conscientes que nunca de la importancia de la humanizaci\u00f3n en las marcas que consumen. El marketing emocional y las relaciones p\u00fablicas se han convertido en pilares fundamentales de la identidad, haciendo de este el momento perfecto para integrar valores sociales, sostenibles y emocionales en tu estrategia, y as\u00ed fomentar una participaci\u00f3n m\u00e1s activa y genuina de tu comunidad digital.<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b5f52 indi elementor-widget elementor-widget-text-editor\" data-id=\"97b5f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#1\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00bfQu\u00e9 es el marketing emocional?<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#2\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00bfC\u00f3mo lo aplicamos?<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#3\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00bfPor qu\u00e9 es efectivo el marketing emocional?<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#4\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">3 ejemplos de marketing emocional contundentes<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4909cad elementor-widget elementor-widget-text-editor\" data-id=\"4909cad\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000000; font-family: sf-pro-light;\"><b><span style=\"vertical-align: inherit;\">\u00bfQu\u00e9 es el marketing emocional?<\/span><\/b><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7929a14 elementor-widget elementor-widget-text-editor\" data-id=\"7929a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000; font-family: sf-pro-light;\">El marketing emocional es una estrategia que busca conectar a las marcas con las personas a trav\u00e9s de sus emociones, m\u00e1s all\u00e1 de centrarse solo en las caracter\u00edsticas o beneficios de un producto o servicio. Su objetivo es crear un v\u00ednculo profundo entre la marca y el cliente, evocando sentimientos como felicidad, nostalgia, orgullo o confianza. Esta conexi\u00f3n emocional fomenta la lealtad y aumenta significativamente la intenci\u00f3n de compra. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c27e857 elementor-widget elementor-widget-text-editor\" data-id=\"c27e857\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>\u00bfC\u00f3mo lo aplicamos?<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90aef83 elementor-widget elementor-widget-text-editor\" data-id=\"90aef83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\">Al desarrollar\u00a0<a style=\"color: #000000;\" href=\"https:\/\/idealteamcolombia.com\/es\/movimiento-estrategico-para-tu-marca-casa-candela\/\"><u>estrategias 360\u00ba<\/u><\/a>\u00a0para una marca, el marketing emocional juega un papel fundamental. Aqu\u00ed te compartimos dos acciones clave que puedes implementar para conectar emocionalmente con tu audiencia:<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Storytelling:<\/b>\u00a0Es la t\u00e9cnica de contar historias para conectar de manera profunda, humana y aut\u00e9ntica con tu audiencia. Una historia \u00fanica y bien contada puede destacar y posicionar a la marca como algo m\u00e1s que un simple proveedor de productos o servicios, transform\u00e1ndola en un referente cultural o social.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">El storytelling tiene el poder de inspirar a las personas a comentar, compartir, y discutir el contenido, lo que aumenta la participaci\u00f3n en las plataformas digitales y fomenta una comunidad alrededor de la marca.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Colorimetr\u00eda: El poder de los colores en el marketing emocional<\/b><b><br \/><\/b>La psicolog\u00eda del color, es mucho m\u00e1s que una herramienta est\u00e9tica; es un componente clave en el marketing emocional. Los colores tienen la capacidad de influir en nuestras emociones, percepciones y decisiones de compra, convirti\u00e9ndose en aliados estrat\u00e9gicos para las marcas que buscan conectar con su audiencia a un nivel m\u00e1s profundo.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">Por ejemplo, cuando piensas en McDonald\u2019s, la elecci\u00f3n de sus ic\u00f3nicos colores rojo y amarillo tienen un por qu\u00e9: El rojo provoca\u00a0estimulaci\u00f3n, apetito, hambre; atrae la atenci\u00f3n. El amarillo se asocia con sentimientos de\u00a0felicidad y amistad.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">Entender c\u00f3mo los colores afectan a tu audiencia te permitir\u00e1 dise\u00f1ar campa\u00f1as m\u00e1s efectivas, generar emociones espec\u00edficas y fortalecer la identidad de tu marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dfc55 elementor-widget elementor-widget-text-editor\" data-id=\"f8dfc55\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>\u00bfPor qu\u00e9 es efectivo el marketing emocional?<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffceac elementor-widget elementor-widget-text-editor\" data-id=\"0ffceac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Toma de decisiones impulsadas por las emociones:<\/b>\u00a0Las emociones influyen directamente en nuestras decisiones. Muchas de las compras que realizamos se basan en lo que nos hace sentir la marca o el producto, m\u00e1s que en la l\u00f3gica detr\u00e1s de la compra.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Lealtad:<\/b>\u00a0La audiencia tiende a ser m\u00e1s leal a las marcas con las que siente una conexi\u00f3n emocional, lo que genera valor y satisfacci\u00f3n a largo plazo.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Crea diferenciaci\u00f3n:<\/b>\u00a0En mercados saturados, donde varios productos ofrecen lo mismo, las marcas que logran un v\u00ednculo emocional con sus clientes tienden a destacarse y diferenciarse de la competencia.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Viralidad:<\/b>\u00a0Las campa\u00f1as emocionales, especialmente las que inspiran, tienen m\u00e1s probabilidades de ser compartidas en redes sociales, ya que tocan el coraz\u00f3n de las personas y las motivan a difundir ese sentimiento.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0996f9f elementor-widget elementor-widget-text-editor\" data-id=\"0996f9f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>3 ejemplos de marketing emocional contundentes<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1064402 elementor-widget elementor-widget-text-editor\" data-id=\"1064402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Coca-Cola:<\/b>\u00a0Esta marca es un gran referente de c\u00f3mo utilizar el marketing emocional.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b>Campa\u00f1a de Navidad:<\/b>\u00a0Las campa\u00f1as navide\u00f1as de Coca-Cola giran en torno a la uni\u00f3n familiar y los recuerdos, evocando nostalgia y alegr\u00eda.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b>\u00bfUna Coca-Cola con tu nombre?:<\/b>\u00a0Esta campa\u00f1a transmite autenticidad y cercan\u00eda al ofrecer la posibilidad de ser el protagonista de tu propia botella, generando un sentimiento de aceptaci\u00f3n, felicidad y conexi\u00f3n personal con la marca.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Fundaciones u ONG:<\/b>\u00a0Estas organizaciones apelan a la compasi\u00f3n del p\u00fablico a trav\u00e9s de historias conmovedoras de personas o animales en situaci\u00f3n de vulnerabilidad. Al compartir relatos aut\u00e9nticos y emocionales, buscan generar empat\u00eda profunda y motivar a la audiencia a tomar acci\u00f3n, ya sea mediante donaciones, voluntariado o apoyo a sus causas.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Nike:<\/b>\u00a0Una de sus campa\u00f1as m\u00e1s ic\u00f3nicas se enfoc\u00f3 en el empoderamiento femenino. Con \u201cJuntas Imparables,\u201d\u00a0 llev\u00f3 su famoso eslogan a un nuevo nivel, inspirando a las mujeres a abrazar su fuerza y vivir su empoderamiento.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">El marketing emocional convierte a los consumidores en embajadores de la marca, no solo por lo que ofrecen, sino por c\u00f3mo los hacen sentir. Centrarte en las emociones y valores de tu marca y de tu audiencia puede generar experiencias significativas que no s\u00f3lo impulsar\u00e1n las ventas, sino que tambi\u00e9n fomentar\u00e1n la lealtad y el compromiso a largo plazo.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">El marketing emocional tiene el poder de transformar una marca. Si buscas un equipo que te ayude a crear estrategias emotivas ganadoras, en<a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/idealteamcolombia\/\">\u00a0<u>Ideal Team<\/u><\/a>\u00a0estamos listos para ayudarte a construir una marca fuerte y aut\u00e9ntica que resuene con tu p\u00fablico y te destaque en el competitivo tablero del marketing.<\/span><\/p><h5><span style=\"font-family: sf-pro-light; color: #000000;\"><b>\u00bfListo para hacer tu pr\u00f3ximo movimiento?<\/b><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db0ddf8 e-con-full e-flex e-con e-child\" data-id=\"db0ddf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea4307 elementor-widget elementor-widget-heading\" data-id=\"1ea4307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Te puede interesar:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b1a6a elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"90b1a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37840 post type-post status-publish format-standard has-post-thumbnail category-ideal-team-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.idealteamcolombia.com\/es\/greenwashing-vs-marketing-sostenible-como-comunicar-con-transparencia\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" width=\"300\" height=\"169\" src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-300x169.jpg\" class=\"attachment-medium size-medium wp-image-37841\" alt=\"Marketing Sostensible\" srcset=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-300x169.jpg 300w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-1024x576.jpg 1024w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-768x432.jpg 768w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-1536x864.jpg 1536w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.idealteamcolombia.com\/es\/greenwashing-vs-marketing-sostenible-como-comunicar-con-transparencia\/\" >\n\t\t\t\tGreenwashing vs. Marketing Sostenible: \u00bfC\u00f3mo comunicar con transparencia?\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37835 post type-post status-publish format-standard has-post-thumbnail category-ideal-team-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.idealteamcolombia.com\/es\/diccionario-de-marketing-para-no-marketeros-palabras-que-necesitas-conocer-para-hablar-el-idioma-del-marketing-digital\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"138\" src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-300x138.jpg\" class=\"attachment-medium size-medium wp-image-37830\" alt=\"Diccionario de marketing\" srcset=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-300x138.jpg 300w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-1024x473.jpg 1024w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-768x354.jpg 768w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing.jpg 1170w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.idealteamcolombia.com\/es\/diccionario-de-marketing-para-no-marketeros-palabras-que-necesitas-conocer-para-hablar-el-idioma-del-marketing-digital\/\" >\n\t\t\t\tDiccionario de marketing para no marketeros: palabras que necesitas conocer para hablar el idioma del marketing digital\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37823 post type-post status-publish format-standard has-post-thumbnail category-ideal-team category-ideal-team-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.idealteamcolombia.com\/es\/tiktok-el-nuevo-buscador\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"138\" src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-300x138.jpg\" class=\"attachment-medium size-medium wp-image-37817\" alt=\"\" srcset=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-300x138.jpg 300w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-1024x473.jpg 1024w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-768x355.jpg 768w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-1536x709.jpg 1536w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-2048x945.jpg 2048w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/elementor\/thumbs\/P1-9-ra5l8f7p9xoceknihl3yoouy3bbcrcq9xdwlvfimjc.jpg 1170w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.idealteamcolombia.com\/es\/tiktok-el-nuevo-buscador\/\" >\n\t\t\t\tTikTok: el nuevo buscador\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0660291 e-con-full e-flex e-con e-child\" data-id=\"0660291\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ade67 e-grid-align-mobile-center elementor-widget-mobile__width-initial elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"a8ade67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-f450327\" href=\"https:\/\/www.facebook.com\/idealteamcolombia\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-e487838\" href=\"https:\/\/www.instagram.com\/idealteamcolombia\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-tiktok elementor-repeater-item-e5fc9f6\" href=\"https:\/\/www.tiktok.com\/@idealteamco\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tiktok<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-tiktok\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-repeater-item-4249038\" href=\"https:\/\/www.linkedin.com\/company\/ideal-team-colombia\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin-in\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-13a5be7\" href=\"https:\/\/www.youtube.com\/@IdealTeamColombia\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-repeater-item-d6c51ac\" href=\"https:\/\/api.whatsapp.com\/send\/?phone=%2B12365140712&#038;text&#038;type=phone_number&#038;app_absent=0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Whatsapp<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5e5769 e-con-full e-flex e-con e-child\" data-id=\"e5e5769\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e269c95 e-flex e-con-boxed e-con e-child\" data-id=\"e269c95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c5c593 e-con-full e-flex e-con e-child\" data-id=\"9c5c593\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d770ab5 elementor-widget elementor-widget-text-editor\" data-id=\"d770ab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"color: #ffffff; font-family: sf-pro-light; font-size: 14pt;\">\u00bfQuieres llevar tu marca a otro nivel? \u00a1Cont\u00e1ctanos!<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d24920 elementor-tablet-button-align-center elementor-button-align-center elementor-widget__width-inherit elementor-widget elementor-widget-form\" data-id=\"4d24920\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width_tablet&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Suscr\u00edbete\" aria-label=\"Suscr\u00edbete\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"35464\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"4d24920\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Marketing emocional:\u00bfC\u00f3mo crear campa\u00f1as emotivas?\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"35464\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-md-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-xs  elementor-field-textual\" placeholder=\"Correo electr\u00f3nico *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons elementor-md-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-shrink\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1Enviar!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo crear campa\u00f1as emotivas para las marcas? Cada vez es m\u00e1s com\u00fan encontrar historias emotivas en las marcas. Los consumidores<\/p>\n","protected":false},"author":2,"featured_media":35461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[179],"tags":[],"class_list":{"0":"post-35464","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ideal-team-es"},"aioseo_notices":[],"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/posts\/35464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/comments?post=35464"}],"version-history":[{"count":0,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/posts\/35464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/media\/35461"}],"wp:attachment":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/media?parent=35464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/categories?post=35464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/tags?post=35464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}