{"id":34893,"date":"2024-08-14T15:46:53","date_gmt":"2024-08-14T15:46:53","guid":{"rendered":"https:\/\/idealteamcolombia.com\/remarketing-una-estrategia-para-conseguir-mayores-conversiones\/"},"modified":"2024-11-20T18:21:19","modified_gmt":"2024-11-20T18:21:19","slug":"remarketing-una-estrategia-para-lograr-mayor-conversion","status":"publish","type":"post","link":"https:\/\/www.idealteamcolombia.com\/es\/remarketing-una-estrategia-para-lograr-mayor-conversion\/","title":{"rendered":"Remarketing: una estrategia para lograr mayor conversi\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34893\" class=\"elementor elementor-34893 elementor-34884\" data-elementor-settings=\"{&quot;scroll_snap&quot;:&quot;yes&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cafbfab e-flex e-con-boxed e-con e-parent\" data-id=\"cafbfab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bdd8d8a e-con-full e-flex e-con e-child\" data-id=\"bdd8d8a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31d1708 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"31d1708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/elementor\/thumbs\/Remarketing-qsm36yz142xl25a8aokghi32ze6vk8f47i6zz73b14.png\" title=\"Remarketing.\" alt=\"Remarketing.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a368ee5 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"a368ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fde9fb9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>14\/08\/2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee918af elementor-widget elementor-widget-text-editor\" data-id=\"ee918af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"margin-top: 0px; letter-spacing: normal;\"><b style=\"margin-bottom: 0px;\">Remarketing: una estrategia para lograr mayor conversi\u00f3n <\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739a767 elementor-widget elementor-widget-text-editor\" data-id=\"739a767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\">Seguramente te ha ocurrido que, despu\u00e9s de buscar un producto X en la p\u00e1gina web de una marca y no comprarlo, te llega un correo record\u00e1ndote que estuviste viendo ese producto. A esta acci\u00f3n se le considera remarketing.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">En el competitivo mundo del marketing digital, las marcas est\u00e1n en la constante b\u00fasqueda de formas innovadoras de mantener la atenci\u00f3n de sus clientes y maximizar su retorno de inversi\u00f3n. Una de las estrategias m\u00e1s efectivas para lograr esto es el remarketing. Esta acci\u00f3n no solo ayuda a mantener a los clientes comprometidos, sino que tambi\u00e9n ofrece una segunda oportunidad para convertir a aquellos que mostraron inter\u00e9s en tu marca pero no realizaron una acci\u00f3n inmediata.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">Hoy te explicaremos las estrategias clave de remarketing que pueden ayudarte a renovar y revitalizar tu marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e03052f indi elementor-widget elementor-widget-text-editor\" data-id=\"e03052f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"list-style-type: none;\"><ol><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#1\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00bfQu\u00e9 es el remarketing?<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#2\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Tipos de remarketing<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#3\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Estrategias de remarketing efectivas<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#4\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Beneficios del remarketing<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><\/ol><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05ee292 elementor-widget elementor-widget-text-editor\" data-id=\"05ee292\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal;\"><b style=\"margin-bottom: 0px;\">\u00bfQu\u00e9 es el remarketing?<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab33e69 elementor-widget elementor-widget-text-editor\" data-id=\"ab33e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\">El remarketing es una estrategia de marketing digital que implica volver a dirigirse a usuarios que previamente interactuaron con tu sitio web o aplicaci\u00f3n, pero no completaron una conversi\u00f3n. El objetivo principal del remarketing es mantener tu marca en la mente del consumidor y motivarlo a regresar y completar la acci\u00f3n deseada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ff729 elementor-widget elementor-widget-text-editor\" data-id=\"e6ff729\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal;\"><b style=\"margin-bottom: 0px;\">Tipos de remarketing<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a34951 elementor-widget elementor-widget-text-editor\" data-id=\"8a34951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 12pt;\"><b>Remarketing est\u00e1ndar<\/b><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c5add elementor-widget elementor-widget-text-editor\" data-id=\"a2c5add\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\">El remarketing est\u00e1ndar implica mostrar informaci\u00f3n a los usuarios que han visitado previamente tu sitio web mientras navegan por otros sitios en la Red de Display de Google. Conoce un poco m\u00e1s<a style=\"color: #000000;\" href=\"https:\/\/support.google.com\/google-ads\/answer\/2404190?hl=es-419#:~:text=La%20Red%20de%20Display%20te,(como%20YouTube%20y%20Gmail)\">\u00a0<u>aqu\u00ed<\/u><\/a>.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b>Ventajas:<\/b><\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Ampliaci\u00f3n del alcance:<\/b>\u00a0Llega a los usuarios mientras navegan por otros sitios.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Personalizaci\u00f3n:<\/b>\u00a0Crea anuncios espec\u00edficos para diferentes segmentos de audiencia.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b>Ejemplo:<\/b>\u00a0Un usuario visita una tienda en l\u00ednea de ropa pero no realiza una compra. Posteriormente, se le muestran anuncios de los productos que vio mientras navega por otros sitios web.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b23d4f elementor-widget elementor-widget-text-editor\" data-id=\"5b23d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal;\"><span style=\"font-size: 12pt; font-family: sf-pro-light;\"><b style=\"margin-bottom: 0px;\">Remarketing din\u00e1mico<\/b><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b7028 elementor-widget elementor-widget-text-editor\" data-id=\"50b7028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\">Con el remarketing din\u00e1mico, se personaliza la informaci\u00f3n con productos o servicios espec\u00edficos que los usuarios han visto en tu sitio web.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b>Ventajas:<\/b><\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Personalizaci\u00f3n avanzada:<\/b>\u00a0Muestra anuncios personalizados con productos espec\u00edficos.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Mayor relevancia:<\/b>\u00a0Incrementa la probabilidad de conversi\u00f3n al mostrar productos de inter\u00e9s.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b>Ejemplo:<\/b>\u00a0Un usuario revisa varios modelos de zapatos en\u00a0<a style=\"color: #000000;\" href=\"https:\/\/coralina.shop\/\"><u>Coralina<\/u><\/a>\u00a0en la tienda en l\u00ednea. Posteriormente, se le muestran anuncios con los modelos exactos que vio, junto con recomendaciones adicionales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a51672 elementor-widget elementor-widget-text-editor\" data-id=\"9a51672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal;\"><span style=\"font-size: 12pt; font-family: sf-pro-light;\"><b style=\"margin-bottom: 0px;\">Remarketing en correos electr\u00f3nicos<\/b><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d50f503 elementor-widget elementor-widget-text-editor\" data-id=\"d50f503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\">Este tipo de remarketing permite enviar correos a los usuarios que realizaron alguna actividad en la web.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b>Ventajas:<\/b><\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Segmentaci\u00f3n precisa:<\/b>\u00a0Llega a usuarios que ya han interactuado contigo a trav\u00e9s de la web.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Refuerzo de campa\u00f1as de email marketing:<\/b>\u00a0Complementa tus acciones de email marketing con anuncios personalizados.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b>Ejemplo:<\/b>\u00a0Una empresa de ropa env\u00eda correos a sus clientes que estuvieron hace 5 d\u00edas en la web. Luego, muestra anuncios espec\u00edficos sobre un nuevo estilo de moda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb18bf4 elementor-widget elementor-widget-text-editor\" data-id=\"eb18bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal;\"><span style=\"font-size: 12pt; font-family: sf-pro-light;\"><b style=\"margin-bottom: 0px;\">Remarketing de b\u00fasqueda<\/b><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a664093 elementor-widget elementor-widget-text-editor\" data-id=\"a664093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\">El remarketing de b\u00fasqueda implica mostrar publicidad a los usuarios que han visitado tu sitio web cuando realizan b\u00fasquedas en Google. Estos anuncios se basan en sus t\u00e9rminos de b\u00fasqueda actuales.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b>Ventajas:<\/b><\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Segmentaci\u00f3n basada en intenci\u00f3n:<\/b>\u00a0Llega a usuarios cuando est\u00e1n buscando activamente productos o servicios similares.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Mayor relevancia:<\/b>\u00a0Incrementa la posibilidad de conversi\u00f3n mostrando anuncios en el momento adecuado.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b>Ejemplo:<\/b>\u00a0Un usuario visita un sitio web de viajes para buscar vuelos a Madrid pero no realiza una reserva. Posteriormente, cuando busca \u201cvuelos baratos a Madrid\u201d en Google, se le muestra un anuncio del sitio web que visit\u00f3 anteriormente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02d8bc9 elementor-widget elementor-widget-text-editor\" data-id=\"02d8bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal;\"><span style=\"font-size: 12pt; font-family: sf-pro-light;\"><b style=\"margin-bottom: 0px;\">Remarketing en redes sociales<\/b><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b88193 elementor-widget elementor-widget-text-editor\" data-id=\"3b88193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\">Este tipo de remarketing implica mostrar informaci\u00f3n o publicidad a usuarios que han interactuado con tu sitio web en plataformas de redes sociales como Facebook, Instagram, LinkedIn y Twitter.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b>Ventajas:<\/b><\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Interacci\u00f3n visual:<\/b>\u00a0Utiliza formatos de anuncios visuales atractivos.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b>Ejemplo:<\/b>\u00a0Un usuario visita una p\u00e1gina de producto en una tienda en l\u00ednea y luego ve un anuncio de ese producto espec\u00edfico en su feed de Instagram.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8565a97 elementor-widget elementor-widget-text-editor\" data-id=\"8565a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal;\"><span style=\"font-family: sf-pro-light; font-size: 12pt;\"><b style=\"margin-bottom: 0px;\">Remarketing de video<\/b><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6170e elementor-widget elementor-widget-text-editor\" data-id=\"cc6170e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\">El remarketing de video se realiza mostrando anuncios en plataformas de video como YouTube a usuarios que han interactuado con tu sitio web o tus videos anteriormente.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b>Ventajas:<\/b><\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Formato de alto impacto:<\/b>\u00a0Los videos captan la atenci\u00f3n y pueden contar historias convincentes.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Reenganche:<\/b>\u00a0Vuelve a atraer a los espectadores que han mostrado inter\u00e9s en tu contenido de video.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b>Ejemplo:<\/b>\u00a0Un usuario ve un video tutorial de un producto en su canal de YouTube. Posteriormente, se le muestra un anuncio de ese producto mientras ve otros videos en YouTube.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-964597b elementor-widget elementor-widget-text-editor\" data-id=\"964597b\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal;\"><b style=\"margin-bottom: 0px;\">Estrategias de remarketing efectivas<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291d96e elementor-widget elementor-widget-text-editor\" data-id=\"291d96e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"font-size: 12pt; font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Segmentaci\u00f3n de audiencias<\/b><\/span><\/h5><p><span style=\"font-family: sf-pro-light; font-size: 12pt; color: #000000;\">La\u00a0<a style=\"color: #000000;\" href=\"https:\/\/idealteamcolombia.com\/es\/conoce-a-tu-publico-para-crear-estrategias-de-marketing-exitosas\/\"><u>segmentaci\u00f3n precisa<\/u><\/a>\u00a0de tu audiencia es crucial para una campa\u00f1a de remarketing exitosa. Clasifica a los usuarios seg\u00fan su comportamiento en tu sitio web, como las p\u00e1ginas que visitaron, el tiempo que pasaron en el sitio y las acciones que realizaron.<\/span><\/p><h5><span style=\"font-family: sf-pro-light; font-size: 12pt; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Creatividad en los anuncios<\/b><\/span><\/h5><p><span style=\"font-family: sf-pro-light; font-size: 12pt; color: #000000;\">La creatividad es esencial en las campa\u00f1as de remarketing. Utiliza im\u00e1genes atractivas, mensajes claros y llamados a la acci\u00f3n (CTA) efectivos. Aseg\u00farate de que tu publicidad sea visualmente coherente con tu marca y que se adapte a diferentes plataformas y dispositivos.<\/span><\/p><h5><span style=\"font-family: sf-pro-light; font-size: 12pt; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Ofertas y descuentos especiales<\/b><\/span><\/h5><p><span style=\"font-family: sf-pro-light; font-size: 12pt; color: #000000;\">Una excelente manera de atraer a los usuarios de regreso es ofrecerles incentivos especiales, como descuentos exclusivos, ofertas limitadas o contenido premium. Estas ofertas pueden ser un motivador poderoso para que los usuarios completen la conversi\u00f3n.<\/span><\/p><h5><span style=\"font-family: sf-pro-light; font-size: 12pt; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Optimizaci\u00f3n continua<\/b><\/span><\/h5><p><span style=\"font-family: sf-pro-light; font-size: 12pt; color: #000000;\">La optimizaci\u00f3n constante es clave para el \u00e9xito de cualquier campa\u00f1a de remarketing. Realiza pruebas de tus anuncios, como im\u00e1genes, textos y llamados a la acci\u00f3n, para determinar qu\u00e9 combinaciones son las m\u00e1s efectivas. Utiliza los datos recopilados para ajustar y mejorar continuamente tus campa\u00f1as.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7138a59 elementor-widget elementor-widget-text-editor\" data-id=\"7138a59\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal;\"><b style=\"margin-bottom: 0px;\">Beneficios del remarketing<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a9b13 elementor-widget elementor-widget-text-editor\" data-id=\"c1a9b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\">El remarketing ofrece numerosos beneficios que pueden transformar la efectividad de tus campa\u00f1as de marketing digital:<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Aumento de la tasa de conversi\u00f3n:<\/b>\u00a0Al dirigirse a usuarios que ya han mostrado inter\u00e9s en tu marca, es m\u00e1s probable que estos completen una compra o una acci\u00f3n deseada.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Mejora del retorno de inversi\u00f3n (ROI):<\/b>\u00a0Las campa\u00f1as de remarketing son altamente rentables, ya que se enfocan en audiencias que ya est\u00e1n familiarizadas con tu marca.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Mayor reconocimiento de marca:<\/b>\u00a0Mantener tu marca presente en la mente de los consumidores aumenta la probabilidad de que te elijan cuando est\u00e9n listos para realizar una compra.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\"><b><strong>\u2022<\/strong>\u00a0Personalizaci\u00f3n de la experiencia del usuario:<\/b>\u00a0Los anuncios personalizados ofrecen una experiencia m\u00e1s relevante y atractiva para el usuario, mejorando la percepci\u00f3n de tu marca.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">El remarketing es una herramienta poderosa para renovar y revitalizar tu marca en el mercado digital. Al implementar estrategias efectivas de segmentaci\u00f3n, creatividad en los anuncios y optimizaci\u00f3n continua, puedes maximizar tu tasa de conversi\u00f3n y fortalecer la relaci\u00f3n con tus clientes.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">En un entorno digital en constante evoluci\u00f3n, el remarketing es esencial para mantener la relevancia y competitividad de tu marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8261a1 e-con-full e-flex e-con e-child\" data-id=\"b8261a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b791ee elementor-widget elementor-widget-heading\" data-id=\"0b791ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Te puede interesar:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b83f71 elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"3b83f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37840 post type-post status-publish format-standard has-post-thumbnail category-ideal-team-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.idealteamcolombia.com\/es\/greenwashing-vs-marketing-sostenible-como-comunicar-con-transparencia\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" width=\"300\" height=\"169\" src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-300x169.jpg\" class=\"attachment-medium size-medium wp-image-37841\" alt=\"Marketing Sostensible\" srcset=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-300x169.jpg 300w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-1024x576.jpg 1024w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-768x432.jpg 768w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-1536x864.jpg 1536w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.idealteamcolombia.com\/es\/greenwashing-vs-marketing-sostenible-como-comunicar-con-transparencia\/\" >\n\t\t\t\tGreenwashing vs. Marketing Sostenible: \u00bfC\u00f3mo comunicar con transparencia?\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37835 post type-post status-publish format-standard has-post-thumbnail category-ideal-team-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.idealteamcolombia.com\/es\/diccionario-de-marketing-para-no-marketeros-palabras-que-necesitas-conocer-para-hablar-el-idioma-del-marketing-digital\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"138\" src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-300x138.jpg\" class=\"attachment-medium size-medium wp-image-37830\" alt=\"Diccionario de marketing\" srcset=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-300x138.jpg 300w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-1024x473.jpg 1024w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-768x354.jpg 768w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing.jpg 1170w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.idealteamcolombia.com\/es\/diccionario-de-marketing-para-no-marketeros-palabras-que-necesitas-conocer-para-hablar-el-idioma-del-marketing-digital\/\" >\n\t\t\t\tDiccionario de marketing para no marketeros: palabras que necesitas conocer para hablar el idioma del marketing digital\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37823 post type-post status-publish format-standard has-post-thumbnail category-ideal-team category-ideal-team-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.idealteamcolombia.com\/es\/tiktok-el-nuevo-buscador\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"138\" src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-300x138.jpg\" class=\"attachment-medium size-medium wp-image-37817\" alt=\"\" srcset=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-300x138.jpg 300w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-1024x473.jpg 1024w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-768x355.jpg 768w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-1536x709.jpg 1536w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-2048x945.jpg 2048w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/elementor\/thumbs\/P1-9-ra5l8f7p9xoceknihl3yoouy3bbcrcq9xdwlvfimjc.jpg 1170w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.idealteamcolombia.com\/es\/tiktok-el-nuevo-buscador\/\" >\n\t\t\t\tTikTok: el nuevo buscador\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8810df e-con-full e-flex e-con e-child\" data-id=\"c8810df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df4a605 e-grid-align-mobile-center elementor-widget-mobile__width-initial elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"df4a605\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-f450327\" href=\"https:\/\/www.facebook.com\/idealteamcolombia\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-e487838\" href=\"https:\/\/www.instagram.com\/idealteamcolombia\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-tiktok elementor-repeater-item-e5fc9f6\" href=\"https:\/\/www.tiktok.com\/@idealteamco\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tiktok<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-tiktok\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in 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href=\"https:\/\/api.whatsapp.com\/send\/?phone=%2B12365140712&#038;text&#038;type=phone_number&#038;app_absent=0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Whatsapp<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1706b8 e-con-full e-flex e-con e-child\" data-id=\"d1706b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-21e3105 e-flex e-con-boxed e-con e-child\" data-id=\"21e3105\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f16c540 e-con-full e-flex e-con e-child\" data-id=\"f16c540\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa4247 elementor-widget elementor-widget-text-editor\" data-id=\"eaa4247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"color: #ffffff; font-family: sf-pro-light; font-size: 14pt;\">\u00bfQuieres llevar tu marca a otro nivel? \u00a1Cont\u00e1ctanos!<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e74cca elementor-tablet-button-align-center elementor-button-align-center elementor-widget__width-inherit elementor-widget elementor-widget-form\" data-id=\"4e74cca\" data-element_type=\"widget\" data-e-type=\"widget\" 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elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-md-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-xs  elementor-field-textual\" placeholder=\"Correo electr\u00f3nico *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons elementor-md-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-shrink\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1Enviar!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Remarketing: una estrategia para lograr mayor conversi\u00f3n Seguramente te ha ocurrido que, despu\u00e9s de buscar un producto X en 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