{"id":33991,"date":"2024-07-19T20:58:05","date_gmt":"2024-07-19T20:58:05","guid":{"rendered":"https:\/\/idealteamcolombia.com\/personalidad-de-marca-y-tono-de-comunicacion-todo-lo-que-necesitas-saber\/"},"modified":"2024-11-20T18:44:39","modified_gmt":"2024-11-20T18:44:39","slug":"personalidad-de-marca-y-tono-de-comunicacion-todo-lo-que-tienes-que-saber","status":"publish","type":"post","link":"https:\/\/www.idealteamcolombia.com\/es\/personalidad-de-marca-y-tono-de-comunicacion-todo-lo-que-tienes-que-saber\/","title":{"rendered":"Personalidad de marca y tono de comunicaci\u00f3n: \u00a1Todo lo que tienes que saber!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33991\" class=\"elementor elementor-33991 elementor-33985\" data-elementor-settings=\"{&quot;scroll_snap&quot;:&quot;yes&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37c964d e-flex e-con-boxed e-con e-parent\" data-id=\"37c964d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-63fc8ec e-con-full e-flex e-con e-child\" data-id=\"63fc8ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc51a3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4fc51a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/elementor\/thumbs\/Personalidad-de-marca-qrcvjy8uz4rmu3tj25uqh923t3l55991t2yt6kig0o.jpg\" title=\"Personalidad de marca\" alt=\"Personalidad de marca\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aead34 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"8aead34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fde9fb9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>19\/07\/2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394f09f elementor-widget elementor-widget-text-editor\" data-id=\"394f09f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"margin-top: 0px; letter-spacing: normal;\"><b style=\"margin-bottom: 0px;\">Personalidad &#8211; de marca y tono de comunicaci\u00f3n \u00a1Todo lo que tienes que saber!<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f4cba elementor-widget elementor-widget-text-editor\" data-id=\"64f4cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\">En el mundo del marketing, mucho se habla de la personalidad y el tono de las marcas, y es que esto juega un papel fundamental al momento de crear estrategias. Una marca exitosa no solo vende productos o servicios, sino que tambi\u00e9n comunica una identidad atractiva.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">Definir la personalidad de tu marca y elegir el tono de comunicaci\u00f3n adecuado son esenciales para establecer una conexi\u00f3n emocional con tu audiencia y destacar en el mercado. Pero te preguntar\u00e1s, \u00bfc\u00f3mo se hace? Es momento de descubrir los pasos para lograrlo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-834f7bb indi elementor-widget elementor-widget-text-editor\" data-id=\"834f7bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"list-style-type: none;\"><ol><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#1\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00bfQu\u00e9 Es La Personalidad De Marca?<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#2\"><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Conoce C\u00f3mo Crear La Personalidad De Tu Marca<\/span><\/span><\/span><\/span><\/b><\/a><\/span><\/li><\/ol><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-906008e elementor-widget elementor-widget-text-editor\" data-id=\"906008e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal;\"><b style=\"margin-bottom: 0px;\">\u00bfQu\u00e9 Es La Personalidad De Marca?<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5175fa elementor-widget elementor-widget-text-editor\" data-id=\"c5175fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\">La personalidad de marca se refiere a las caracter\u00edsticas humanas asociadas con una empresa. Esta es la forma en que se presenta y es percibida por la audiencia. Esta personalidad influye en las interacciones de la marca con su p\u00fablico, por lo que es muy importante construir una identidad coherente<\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a910a3 elementor-widget elementor-widget-text-editor\" data-id=\"4a910a3\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"letter-spacing: normal;\"><b style=\"margin-bottom: 0px;\">Conoce C\u00f3mo Crear La Personalidad De Tu Marca<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f7313 elementor-widget elementor-widget-text-editor\" data-id=\"12f7313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\"><strong>Conoce Tu Marca En Profundidad<\/strong><\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">Primero y m\u00e1s importante al momento de crear la personalidad de tu negocio es descubrir tu ADN. Empieza pregunt\u00e1ndote:<\/span><\/p><ul><li style=\"color: #000000;\"><span style=\"font-family: sf-pro-light; color: #000000;\">\u00bfCu\u00e1l es tu prop\u00f3sito y propuesta de valor?<\/span><\/li><li style=\"color: #000000;\"><span style=\"font-family: sf-pro-light; color: #000000;\">\u00bfCu\u00e1les son tus objetivos y metas que gu\u00edan tu empresa? Es momento de que identifiques cu\u00e1les son esos pilares que guiar\u00e1n tu marca.<\/span><\/li><li style=\"color: #000000;\"><span style=\"font-family: sf-pro-light; color: #000000;\">\u00bfQu\u00e9 hace que tu marca sobresalga y sea diferente de tu competencia? Para resolver esta pregunta, te recomendamos hacer una investigaci\u00f3n de mercado e identificar qui\u00e9n es tu competencia y qu\u00e9 te hace diferente a ellos.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fccfaa5 elementor-widget elementor-widget-text-editor\" data-id=\"fccfaa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\"><strong>Investiga A Tu Audiencia<\/strong>\u00a0<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">Conocer a tu audiencia es vital para crear una personalidad que resuene con ellos. Lo que conocemos en el mundo del marketing como Buyer Persona. \u00a1Qu\u00e9 empiece la acci\u00f3n!<\/span><\/p><ul><li style=\"color: #000000;\"><span style=\"font-family: sf-pro-light; color: #000000;\">Empieza por describir el comportamiento de tu audiencia: qu\u00e9 lee, qu\u00e9 escucha, qu\u00e9 hace, a d\u00f3nde va. Esta ser\u00e1 tu hoja de ruta para crear estrategias.<\/span><\/li><li style=\"color: #000000;\"><span style=\"font-family: sf-pro-light; color: #000000;\">Analiza cu\u00e1les son las necesidades de tu audiencia objetiva, sus deseos y sus problemas.<\/span><\/li><li style=\"color: #000000;\"><span style=\"font-family: sf-pro-light; color: #000000;\">Crea un mapa de empat\u00eda para ver el mundo desde la perspectiva de tu cliente. Este recurso te ayudar\u00e1 a descubrir sus emociones, motivaciones y frustraciones.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-360318d elementor-widget elementor-widget-text-editor\" data-id=\"360318d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"font-family: sf-pro-light; color: #000000;\">Imagina Tu Marca Como Si Fuera Una Persona<\/span><\/strong><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">Es momento de humanizar tu marca. Seguramente, en alg\u00fan momento has hecho match con alguna marca y no sabes por qu\u00e9. Esto se debe a que cada marca proyecta una personalidad con la cual nos sentimos m\u00e1s o menos identificados.\u00a0<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">Para crear la personalidad de tu marca, empieza por estudiar los 12 arquetipos de personalidad de Jung e identifica cu\u00e1l la define mejor, por ejemplo:<\/span><\/p><ul><li style=\"color: #000000;\"><span style=\"font-family: sf-pro-light; color: #000000;\">El Inocente: Inspira pureza, simplicidad y transmite un mensaje de optimismo y positividad sobre s\u00ed mismo.<\/span><\/li><li style=\"color: #000000;\"><span style=\"font-family: sf-pro-light; color: #000000;\">El Explorador: Es aventurero y tiene una sed por descubrir hasta el lugar m\u00e1s rec\u00f3ndito del mundo; es divertido, pero tambi\u00e9n puede ser un poco voluble o distante si la rutina lo empieza a cansar.<\/span><\/li><li style=\"color: #000000;\"><span style=\"font-family: sf-pro-light; color: #000000;\">El Amante: Es una personalidad complaciente y apasionada. Tambi\u00e9n puede tener aires de exclusividad.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aecc0d elementor-widget elementor-widget-text-editor\" data-id=\"8aecc0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\"><strong>Tono De Comunicaci\u00f3n<\/strong><\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">El tono de comunicaci\u00f3n es la voz de tu marca; esto se refiere a las palabras y expresiones que pueden crear una conexi\u00f3n emocional con tu audiencia, aumentando la lealtad e interacci\u00f3n. Este debe reflejar las caracter\u00edsticas de tu arquetipo. Si tu marca es amigable y accesible, utiliza un lenguaje c\u00e1lido y cercano. Si es innovadora y vanguardista, adopta un tono moderno y din\u00e1mico.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">Ten en cuenta que tu marca debe ser capaz de adaptar el tono seg\u00fan el contexto y la plataforma. Por ejemplo, el tono de comunicaci\u00f3n en LinkedIn puede ser m\u00e1s profesional, mientras que en Instagram puede ser m\u00e1s relajado y divertido.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151ea7d elementor-widget elementor-widget-text-editor\" data-id=\"151ea7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: sf-pro-light; color: #000000;\"><strong>Consejo\u00a0<\/strong><\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">Recoge feedback de tu audiencia y realiza ajustes seg\u00fan sea necesario para mejorar continuamente tu comunicaci\u00f3n.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">Definir la personalidad de tu marca y elegir el tono de comunicaci\u00f3n adecuado es un proceso estrat\u00e9gico que requiere una comprensi\u00f3n profunda de tu identidad y de reconocimiento de tu audiencia. Al igual que en una partida de ajedrez, cada movimiento debe ser cuidadosamente calculado y ejecutado.<\/span><\/p><p><span style=\"font-family: sf-pro-light; color: #000000;\">En Ideal Team, estamos para ayudarte a construir una marca fuerte y aut\u00e9ntica que resuene con tu p\u00fablico y te destaque en el competitivo tablero del marketing. \u00bfListo para hacer tu pr\u00f3ximo movimiento?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-257657d e-con-full e-flex e-con e-child\" data-id=\"257657d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a533b41 elementor-widget elementor-widget-heading\" data-id=\"a533b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Te puede 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https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-768x432.jpg 768w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol-1536x864.jpg 1536w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/09\/Portada1-espanol.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.idealteamcolombia.com\/es\/greenwashing-vs-marketing-sostenible-como-comunicar-con-transparencia\/\" >\n\t\t\t\tGreenwashing vs. Marketing Sostenible: \u00bfC\u00f3mo comunicar con transparencia?\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37835 post type-post status-publish format-standard has-post-thumbnail category-ideal-team-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.idealteamcolombia.com\/es\/diccionario-de-marketing-para-no-marketeros-palabras-que-necesitas-conocer-para-hablar-el-idioma-del-marketing-digital\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"138\" src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-300x138.jpg\" class=\"attachment-medium size-medium wp-image-37830\" alt=\"Diccionario de marketing\" srcset=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-300x138.jpg 300w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-1024x473.jpg 1024w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing-768x354.jpg 768w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/Diccionario-de-marketing.jpg 1170w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.idealteamcolombia.com\/es\/diccionario-de-marketing-para-no-marketeros-palabras-que-necesitas-conocer-para-hablar-el-idioma-del-marketing-digital\/\" >\n\t\t\t\tDiccionario de marketing para no marketeros: palabras que necesitas conocer para hablar el idioma del marketing digital\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37823 post type-post status-publish format-standard has-post-thumbnail category-ideal-team-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.idealteamcolombia.com\/es\/tiktok-el-nuevo-buscador\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"138\" src=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-300x138.jpg\" class=\"attachment-medium size-medium wp-image-37817\" alt=\"\" srcset=\"https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-300x138.jpg 300w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-1024x473.jpg 1024w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-768x355.jpg 768w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-1536x709.jpg 1536w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/P1-9-2048x945.jpg 2048w, https:\/\/www.idealteamcolombia.com\/wp-content\/uploads\/2025\/08\/elementor\/thumbs\/P1-9-ra5l8f7p9xoceknihl3yoouy3bbcrcq9xdwlvfimjc.jpg 1170w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.idealteamcolombia.com\/es\/tiktok-el-nuevo-buscador\/\" >\n\t\t\t\tTikTok: el nuevo buscador\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-375fa07 e-con-full e-flex e-con e-child\" data-id=\"375fa07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b270a05 e-grid-align-mobile-center elementor-widget-mobile__width-initial elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"b270a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-f450327\" href=\"https:\/\/www.facebook.com\/idealteamcolombia\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-e487838\" href=\"https:\/\/www.instagram.com\/idealteamcolombia\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-tiktok elementor-repeater-item-e5fc9f6\" href=\"https:\/\/www.tiktok.com\/@idealteamco\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tiktok<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-tiktok\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-repeater-item-4249038\" href=\"https:\/\/www.linkedin.com\/company\/ideal-team-colombia\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin-in\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-13a5be7\" href=\"https:\/\/www.youtube.com\/@IdealTeamColombia\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-repeater-item-d6c51ac\" href=\"https:\/\/api.whatsapp.com\/send\/?phone=%2B12365140712&#038;text&#038;type=phone_number&#038;app_absent=0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Whatsapp<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d46aaea e-con-full e-flex e-con e-child\" data-id=\"d46aaea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-83f5d5c e-flex e-con-boxed e-con e-child\" data-id=\"83f5d5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-92304f8 e-con-full e-flex e-con e-child\" data-id=\"92304f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f587cdc elementor-widget elementor-widget-text-editor\" data-id=\"f587cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"color: #ffffff; font-family: sf-pro-light; font-size: 14pt;\">\u00bfQuieres llevar tu marca a otro nivel? \u00a1Cont\u00e1ctanos!<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e475a10 elementor-tablet-button-align-center elementor-button-align-center elementor-widget__width-inherit elementor-widget elementor-widget-form\" data-id=\"e475a10\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-md-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-xs  elementor-field-textual\" placeholder=\"Correo electr\u00f3nico *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons elementor-md-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-shrink\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1Enviar!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Personalidad &#8211; de marca y tono de comunicaci\u00f3n \u00a1Todo lo que tienes que saber! En el mundo del marketing, mucho<\/p>\n","protected":false},"author":2,"featured_media":33995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[179],"tags":[],"class_list":{"0":"post-33991","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ideal-team-es"},"aioseo_notices":[],"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/posts\/33991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/comments?post=33991"}],"version-history":[{"count":0,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/posts\/33991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/media\/33995"}],"wp:attachment":[{"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/media?parent=33991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/categories?post=33991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idealteamcolombia.com\/es\/wp-json\/wp\/v2\/tags?post=33991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}