Advantages and disadvantages of artificial intelligence: ally or threat? Artificial intelligence arrived a few years ago, and its use has…
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Strategies with Influencers: Connecting brands and audiences There is a truth that we cannot ignore, and that is that we…
A guide for entrepreneurs If you are about to start a business, you may be wondering: Which social networks should…
Marketing on Valentine’s Day The long-awaited February 14th: hearts are everywhere, love is in the air and brands are competing…
Connection—that’s the point. We all know that Apple is more than a tech store and McDonald’s is more than a…
2025 is just around the corner, and with it comes new ways for brands to connect with their audiences. Evolving technology…
Emotional marketing: How to create emotional campaigns for brands? It is increasingly common to find emotional stories in brands. Today’s…
Surely it has happened to you that, after looking for a product X on a brand’s website and not buying…
In the world of marketing, much is said about the personality and tone of brands, and this plays a fundamental…
