Marketing dictionary for non-marketers: words you need to know to speak the language of digital marketing Words come and go,…
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TikTok: The new search engine As we all know, a couple of years ago, Google was the undisputed king when…
Is your brand talking to itself? The importance of engagement in marketing You publish, you post, you try everything… and…
Consumer Behavior: An Marketing Strategy FOMO, or fear of missing out, isn’t just a modern phenomenon born out of social…
Consumer Behavior: An Marketing Strategy In the world of digital marketing, one thing that should never change is the constant…
Automation: the invisible engine that drives successful brands You’ve probably written to or called a company to request a service…
How to hack consumers’ brains? Neurobranding Feeling love for a brand is not a coincidence. Always shopping at the same…
Strategies with Influencers: Connecting brands and audiences There is a truth that we cannot ignore, and that is that we…
A guide for entrepreneurs If you are about to start a business, you may be wondering: Which social networks should…
Marketing on Valentine’s Day The long-awaited February 14th: hearts are everywhere, love is in the air and brands are competing…